Decoding Digital Life: 4 Lottery Trends for 2026

In an era where digital systems seamlessly overlay physical life, consumer and player expectations are evolving faster than ever. To help our lottery partners navigate this shift, Brightstar Lottery has partnered with Foresight Factory to identify the defining consumer trends that will shape the future of lottery. 

“Decoding Digital Life: 4 Lottery Trends for 2026,” explores how to balance the efficiency of advanced technology with the genuine, tangible experiences that consumers and players value.

Inside, you will find actionable insights on:

• Time to Optimize: Utilizing tech to enhance daily life

• Anticipation Default: Evolving convenience from reactive to predictive

• Unplugged & Present: Prioritizing genuine connection

• Personalized Storytelling: Expecting authentic, value-based content

Plus, download the report to access three unique future scenarios designed to inspire growth strategies and drive the industry forward.